I. Job Summary:
The primary role of the Marketing / Mobility Coordinator is to both enhance and promote regional mobility in the effort to increase ridership in the CTA service area. Develop, plan, and implement marketing and communications plans to maximize CTA services and programs. Organize the development and production of marketing materials including print, broadcast, social media, e-newsletters, flyers and other resources.
In addition, this employee shall display a positive and cooperative attitude in working with all staff, providers, and the community.
This position is responsible for mobility management which, under the Federal Transit Administration (FTA) definition, consists of short-range planning, management activities and projects expanding the availability of services. The incumbent is responsible for coordination of existing transportation services with the region; developing new regional transportation services; and promoting available transportation resources to the region’s residents, businesses and organizations.
II. Skills - Qualifications/ Cross Training; Equipment; Job Location:
Education:
Four-year college degree, or five (5) plus years related experience in marketing, business, public administration, social work, non-profit management, or communications.
Experience:
- Must have strong organizational skills, good oral and written communication skills, a friendly and helpful attitude and be comfortable making presentations in the public forum.
- Must be proficient in use of general office equipment, Microsoft Office Suite and familiar with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
- Must be able to type and enter data with speed and accuracy.
- Proven track record of successes and overcoming obstacles.
- Requires analytical skills to provide solutions/recommendations.
- Must have experience interacting with people of varied backgrounds, customer service and the ability to respond to customer inquiries.
- Must be articulate, persistent, performance driven and results oriented.
- Must work well in a team environment.
- Must pass the company Drug and Alcohol screening test and abide by all drug free work place policies.
- Must pass a pre-employment physical examination (vision included) prior to start date.
- Must not have been convicted of any felony involving weapons, narcotics, theft, bodily injury, threatened injury or fatality.
III. Essential Functions of the job:
1. Develop and implement marketing programs designed to increase a positive consumer awareness of transportation services and increase ridership.
2. Independently identifies, plans and provides marketing and communications support for CTA.
3. Conduct periodic inspections of on-street operations to assure quality of service provided.
4. Attend local interest group meetings to explain CTA services program.
5. Develops, designs, prepares and recommends various print, electronic publications and communications including press releases, newsletters, print/radio/television/ads, flyers, brochures and other promotional material. (Short video production a plus).
6. Maintain and oversee social media platform.
7. Respond to questions and inquiries from the community in a timely fashion.
8. Institute and maintain a sufficient performance monitoring system that will provide the statistics necessary to make quarterly assessment of all services provided.
9. Responsible for the overall coordination of human service and general public transportation services in the service area.
10. Any other duty or responsibility necessary to develop and maintain effective service operation, good public relations and awareness, including assisting other staff in the performance of their duties.
IV. Additional Functions of Work Performed:
As directed by management, assist in managing or carrying out Operations for Hurricane Evacuations and other Emergency Response Events until such time as Management declares those operations complete.
THIS JOB POSITION HAS BEEN DESIGNATED AS WITHIN ESSENTIAL PERSONNEL UNDER THE ESSENTIAL PERSONNEL POLICY FOR HURRICANE EVACUATIONS AND OTHER EMERGENCY RESPONSE EVENTS (“POLICY”). INCUMBENTS(S) IN THIS JOB POSITION ARE SUBJECT TO THE PROVISION OF THAT POLICY AND SUCH OTHER REQUIREMENTS AS DETERMINED BY MANAGEMENT FOR THE GIVEN EVACUATION OR OTHER EMERGENCY EVENT.
CTA is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, (including sexual orientation and gender identity), national origin, disability, age, veteran’s status, or any other characteristic protected by law.
